Design
Co-operatives Fortnight
Client: Co-operatives UK
Project: Campaign
- Co-operatives UK has just launched the theme and visual brand for Co-operatives 2011.
Graphics and campaign collateral will be designed by Calverts, and we were delighted to win the work for a second year of what is fast becoming the no.1 event in the co-op movement calendar.
'Yours to Share' is a simple message which chimes with the public's perception of co-operatives as ethical businesses that trade for the benefit of their members and the communities in which they operate.
Key audiences for the 2011 campaign are consumers, members of co-ops, policymakers, co-operative staff and business groups, and the 'share' motif will be developed both as a descriptive theme, and the basis for a number of clear asks.
The brief was to create a set of strong but simple graphical messages, which can be implemented by a wide variety of activists, in a range of settings - from retail environments to schools, the street to the web.



