Juniper Recycling

design.coop is the creative website of Calverts, the communications co-operative.

We design and produce integrated print and web based media. Our studio teams deliver effective and striking visual identities, outdoor visuals and exhibitions, marketing campaigns, websites and high quality, sustainable, cost effective print.

+44 (0)20 7739 1474
info@calverts.coop
9-10 The Oval
Bethnal Green
London E2 9DT

our approach

Design for the real world

What kind of designers are we? Sensitive, creative, expert, attentive and absolutely professional, say clients.

When you work with Calverts, you're not buying a Calverts house style. You're tapping into a flexible resource of experience, creativity and project management know how which will deliver your visuals, campaigns, publications, websites and marketing collateral on time, on budget and on brand.

Designing for the real world means developing solutions that are not just beautiful and engaging, but also mindful of resources and people. We work with our clients to deliver printed and electronic communications that are financially and environmentaly sustainable. To us, this means no wasted words, no wasted materials and no wasted effort; or, as someone once said, designing on the principle that 'less is more'.

we like this

Little Press

Take some cast metal type, add parts of a radio cassette player, a wooden block, some assorted rods, a little copper, and a large helping of creative nous to get this fantastic little letterpress machine. Click here to see a short video on the project or here for more detail.

Design

Client: Juniper Recycling
Project: Brand identity, website, promotional brochure, leaflets, livery

- London's finest collectors and recyclers of food waste have won "Environmental Business of The Year" award for 2009 at The London Borough of Havering Awards.

Earlier this year Calverts worked with Juniper to develop a new brand identity for the fledgling social enterprise.

Naming a new business or product can be challenging but in this instance our client felt that the name 'Juniper' was counter intuitive yet worked in its descriptiveness and graphic potential. A number of design options were presented and a suite of elements evolved; a palette of spot colours, watermarks, logos, illustrations and motifs which, together with the Juniper message that they get Food Waste Sorted, presents a consistent yet flexible visual identity.